Post With Intent, Not Just Vibes: A Public Agency Guide to Cultural Fluency in Social Media

Culture moves fast, even if your approval process is stuck in Y2K. In our digital environment, cultural fluency isn’t about chasing every trend. It’s about understanding behaviors, language, and signals that shape how people connect on social media — and how to respond with intention. Learn how to move at the speed of culture without losing your footing or sacrificing your reputation as a public agency. Get actionable takeaways about how to:

• Integrate user-generated content responsibly
• Evaluate and adapt memes before they peak (or backfire)
• Use emoji as nuanced communication tools, not just decoration

This session offers practical strategies for navigating audience dynamics, platform expectations, and trend cycles, while balancing accessibility, copyright, and risk. You’ll leave equipped to create content that’s credible, relevant, and built for how people engage now. 

Karla Hartley, APR moderates this session with speaker Warren Kagarise. 

Hosted by the Public Affairs and Government Section, and made available to PRSSA student members. Paid registration for non-PAG members includes the live webinar and video playback for one month.