PRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event

Over 3 billion people watch the Olympic and Paralympic Games, which provide a unique marketing and communications opportunity to reach key stakeholders and fans on a global scale. But for the first time since World War II, the Games in Tokyo were postponed due to Covid-19.

In the latest PRSA Storytellers Session, communications insiders from Team USA, Olympic sponsors, global PR agencies, in-house sports brands and athlete representation will discuss the challenges of hosting a global event in the midst of a pandemic and how they’re building adaptable strategies leading up to the delayed event this summer.