PRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication
The integration of social and digital media in public relations practice has presented an array of ethical dilemmas — a lack of transparency, unreported endorsements, use of bots, consumer privacy breaches, and misrepresentation of a brand or organization are just a few examples.
This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics. You’ll learn about:
- a research study among U.S. and Canada public relations professionals focused on the frequency and types of ethical challenges facing public relations professionals in today’s digital communication environment.
- resources, training and how to integrate the values of the PRSA Code of Ethics to guide ethical decision-making processes and behavior for digital communication.
- personal experiences and guidance related to digital ethics from public relations scholars and practitioners.
Join PRSA’s Board of Ethics and Professional Standards and the Corporate Communication Section for this conversation.
- Juan Meng, Grady College of Journalism and Mass Communication, University of Georgia
- Solyee Kim, Grady College of Journalism and Mass Communication, University of Georgia
- Bryan Reber. Grady College of Journalism and Mass Communication, University of Georgia
- Heidi Modarelli Frank, APR, Chief Relationship Officer, Marcus Thomas LLC
- Karen Swim, APR, Accredited PR Professional, Words For Hire
Moderator: Michele E. Ewing, APR, Fellow PRSA, School of Media and Journalism, Kent State University, Member of PRSA’s Board of Ethics and Professional Standards