Crafting the Perfect Pitch in the New Media Landscape

Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all industries. From that perch he can tell you what today's time-starved journalists are responding to NOW, and what pitfalls to avoid.

Join this PRSA Learning webinar to learn:

• Key elements that appear in most winning pitches that get left out of the losers.
• Data-backed details on pitch length - when longer actually turns out to be better.
• Principles and patterns that high-performing pitching pros follow for consistent success.
• Specific phrases and timetables for smooth, diplomatic follow up that get your stories covered.