Evolving Your Organization Beyond AVEs

The C-suite wants you to report on metrics with dollar signs, but why? What are the KPIs that determine the value of PR in your organization?

Join this PRSA Learning webinar as guest leader Johna Burke, FAMEC, global managing director with AMEC, provides the reasons why you need to evolve now, more than ever, away from AVEs. She offers suggestions on how to smoothly transition your team into meaningful metrics tied to organizational objectives.

By the end of this webinar, participants will be able to:

• Define the role of planning and goal setting in managing C-suite expectations.
• Discuss the current reasons why AVEs are not a demonstration of the value of communications and PR.
• Determine how to benchmark against yourself for a smooth transition to meaningful metrics.