PRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event
Over 3 billion people watch the Olympic and Paralympic Games, which provide a unique marketing and communications opportunity to reach key stakeholders and fans on a global scale. But for the first time since World War II, the Games in Tokyo were postponed due to Covid-19.
In the latest PRSA Storytellers Session, communications insiders from Team USA, Olympic sponsors, global PR agencies, in-house sports brands and athlete representation will discuss the challenges of hosting a global event in the midst of a pandemic and how they’re building adaptable strategies leading up to the delayed event this summer.
Hosted by the PRSA Puget Sound Chapter.
Accreditation InformationParticipants with the APR credential earn 0.5 CEUs for a webinar.