Public Relations Leadership: Excellence, Resilience, Strategy

Leadership is paramount for successful development and implementation of public relations strategies. Organizations depend on public relations to help achieve goals and ensure success.

This PRSA Learning Webinar will focus on the importance of leadership, distinguishing between leadership and management, and charting your path to becoming a successful leader in public relations.

By the end of this webinar, participants will:

• Gain an understanding of the difference between a leader and a manager, and what it takes to set themselves on the path to leadership.
  
• Learn how to incorporate purpose with their leadership style to bring strategic value and vision.
• Understand the tools and techniques needed to focus on providing effective counseling and guidance.