Working Toward a More Diverse Profession
While the practice of public relations in the United States has undergone dramatic changes, a lack of diversity in the communications profession persists. Many studies indicate that the industry still struggles to attract young black, Asian and Hispanic professionals to pursue public relations as their career of choice.
The Diversity, Equity & Inclusion Committee is devoted to building consciousness by increasing visibility of DEI standards, resources and best practices for racial, ethnic, religious, sexual orientation and gender differences, as well as diverse skill sets, mindsets and cultures at all levels of the organization.
The DEI Committee commends PR firms and organizations that have established more diverse workplace environments, and those that have established management programs to help minority groups and LGBT practitioners move up the corporate ladder.
Also, the DEI Committee works closely with the PRSA Foundation, which helps drive diversity within public relations by funding numerous research initiatives for underserved populations, PR firms and employees.
Bridging Equality: Communicating Post-U.S. Supreme Court Decisions
September 13, 2023 5:00 p.m. – 6:00 p.m. (Eastern Daylight Time)Join us at this PRSA Diverse Dialogues event, Bridging Equality: Communicating Post-U.S. Supreme Court Decisions, as we delve into the critical issues surrounding affirmative action in college admissions and anti-discrimination laws. In light of recent Supreme Court decisions, we aim to empower PR and communication professionals with the tools, methods, and approaches to effectively communicate the implications of these rulings, particularly the potential weaker protections for students of color and members of the LGBTQ+ community.
Through an engaging panel discussion, attendees will gain a comprehensive understanding of the legal landscape, messaging challenges, and opportunities to advocate for social justice. Experts in law, diversity, and communication will share their insights on crafting impactful narratives, navigating sensitive topics, and amplifying marginalized voices.
Moderated by: Cayce Myers, Ph.D., LL.M., J.D., APR, professor and director of graduate studies, Virginia Tech, School of Communication
- James Burroughs, government and community relations, Equity and Inclusion Officer, Children's Minnesota
- Natalie T. Tindall, APR, professor, University of Texas at Austin
- Richelle Payne, vice president for strategic communications and marketing, Hampton University
PRSA Diversity & Inclusion Month
William Patrick McSweeney, APR, Fellow PRSA
McSweeney Public Relations LLC
Marsha Pitts-Phillips, APR
Public Relations Consultant
MRPP & Associates Communications, LLC
Executive Director of PRSSA
Public Relations Society of America
New York, N.Y.
D. Parke Gibson Award
The D. Parke Gibson Award is PRSA’s highest individual award presented to a public relations professional that has contributed to the increased awareness of public relations within multicultural communities and participated in the promotion of issues
that meet the special informational and educational needs of these diverse communities.
Chapter Diversity Awards
The PRSA DEI Committee will award up to three PRSA Chapters with a Chapter Diversity Award. The awards are given to Chapters that embody and demonstrate key values in diversity, equity and inclusion, and that contribute to advancing diversity as shown
by submissions of their best practices and/or case studies. These awards recognize their local efforts, as well as provide further support for continued achievements at the Chapter level. Application deadline is September 8, 2023
2023 Application Form
Diversity Tool Kit
The DEI Toolkit provides members with diversity-related research, materials, applicable tools and professional development opportunities.
Its creation rests on two objectives:
- To educate members by providing them with the resources they need to help them manage the diversity and inclusion initiatives of their own Chapters, Districts and Sections
- To influence the composition of their professional development and membership so that the diversity of its membership reflects and embraces the diversity of the profession
Foundation programs focus on three pillars: Industry best practices, mentorship imperative and career catalyst.Donate Now