Working with Journalists in the New Communications World

What journalists want in today’s world has changed. Have your communications tactics changed to match what journalists want?

Learn how communicators can bridge the gap between journalists’ wants and their brand’s needs in the new media environment.

This PRSA Learning webinar will share findings from MediaSource’s National Media & Healthcare Communications Survey as well as new information heard directly from journalists and health care communications leaders across the country. The speakers also will discuss anticipated challenges and opportunities in the current health care communications landscape.

By the end of this webinar, participants will be able to:

• Identify the best ways to work with journalists in this phase of the global health crisis.
• Establish methods to generate publicity for their key service lines.
• Measure ROI for their media coverage.