PRSA Corporate Communications Impact25 Conference

Day 1

8–9:15 a.m.
Opening remarks and keynote
Keynote: “Corporate Communications’ Impact Beyond the Organization”
Travis Parman, Chief Communications Officer, US, Philip Morris International

9:30–10:30 a.m.
State of AI in Corporate Communications (Main Ballroom)
Natan Edelsburg, Chief Innovation Officer, Muck Rack

10:30–11:30 a.m.
Hot topics and trends-related session

Peer discussion table topics

• Continuing the conversation: AI
• Employee communications: best practices roundtable
• Media relations: general discussion roundtable
• Community relations: general discussion roundtable

11:45 a.m.–1 p.m.
Lunch – Media Panel

1:15–2:45 p.m.
Crisis communications refresher and tabletop exercise (Main Ballroom)

Peer discussion table topics (Roundtable Room)

• Continuing the conversation: media relations
• Continuing the conversation: influencer strategies
• Employee Communications topic
• Professional Development topic

2:45–3 p.m.
Break

3–3:45 p.m.
Using the latest/best AI tools (hands-on)

3:45–4:30 p.m.
Mastering the Art of the AI prompt (hands-on)

4:45–5:30 p.m.
Happy hour workshop and Write On: PR Writing for 2025
Eric M. Wilson, Professor of Public Relations, Wichita State University; Executive Director, Western States Communication Association

5:45–6:45 p.m.
Evening reception

7 p.m.
Optional dine-arounds/meet-ups

Day 2

“M is for ___”

7–8 a.m.
“Breakfast with a Mentor” – Small-group mentoring sessions with industry leaders

8:10–8:15 a.m.
Morning remarks

8:15–9:15 a.m.
Meaningful Employee Engagement – Ecosystems and Strategies for Fostering Connection and Affinity Among Your Most Important Ambassadors
Panel Discussion

9:15–9:35 a.m.
Measuring and Conveying Communications’ Impact

9:40–10:40 a.m.
Day 2 Keynote

10:45–11:45 a.m.
Mimosas and Maximizing Your Career – Strategies and skills to maximize your career and impact as a communicator

11:45 a.m.–12 p.m.
Wrap-up and closing remarks

• Summary of key takeaways from the event
• Interactive feedback session to gather participants’ thoughts and suggestions for future events