PRSA Counselors Academy 2026 Conference

Monday, April 13

10 a.m.–6 p.m.
Registration open

Noon–4 p.m.
Pre-conference seminars

4–5 p.m.
New member welcome reception

5–6:30 p.m.
Opening reception

6–8 p.m.
Hosted dinner: California Chillin'

• Photo booth
• Beach games
• Bonfire (TBD)

Tuesday, April 14

8 a.m.–5:30 p.m.
Registration and exhibits open

8:30–10 a.m.
Opening remarks, roundtable and networking

10–11 a.m.
Breakout session #1

11:15 a.m.–noon
Breakout session #2

Noon–1:30 p.m.
Opening keynote lunch: How Can Businesses Survive, Thrive, and Win in 2026

1:30–2:30 p.m.
Breakout session #3

2:45–3:45 p.m.
Breakout session #4

4–5:30 p.m.
Group outing: Beach walks or local adventure

5:30–7:30 p.m.
Dinearounds

7:30–11 p.m.
Counselors night out: Darryl's Karaoke Night or Whova meetups

Wednesday, April 15

8–9 a.m.
Breakfast conversations

9–10 a.m.
Breakout session #5

10:15–11:15 a.m.
Breakout session #6

11:30 a.m.–12:30 p.m.
Breakout session #7

12:30–1:45 p.m.
Keynote lunch and remarks: Leadership, sales or growth

2–4 p.m.
Post-conference activities (offsite/sponsored):

A) Implementation and consultation time for our agencies
B) Counselors Academy Book Club – yearly meeting
C) Whova meetups

5:30 p.m. onward
DIY dinearounds (optional)