PRSA Counselors Academy 2026 Conference
April 13-15, 2026 | Carlsbad, California
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About
Presented by the PRSA Counselors Academy Section, the annual conference brings together PR Agency owners and executives to address the evolving changes in the public relations landscape.
The 2026 conference will be particularly relevant to the nationβs communicators with the opportunity to gather, reconnect, and seek timely strategies, resources, and diverse perspectives to thrive and excel in the industry.
Join us to Refresh your Agency in 2026 and Beyond!
Schedule at a Glance
Schedule at a Glance
Monday, April 13
10 a.m.β6 p.m.
Registration open
Noonβ4 p.m.
Pre-conference seminars
4β5 p.m.
New member welcome reception
5β6:30 p.m.
Opening reception
6β8 p.m.
Hosted dinner: California Chillin'
β’ Photo booth
β’ Beach games
β’ Bonfire (TBD)
Tuesday, April 14
8 a.m.β5:30 p.m.
Registration and exhibits open
8:30β10 a.m.
Opening remarks, roundtable and networking
10β11 a.m.
Breakout session #1
11:15 a.m.βnoon
Breakout session #2
Noonβ1:30 p.m.
Opening keynote lunch: How Can Businesses Survive, Thrive, and Win in 2026
1:30β2:30 p.m.
Breakout session #3
2:45β3:45 p.m.
Breakout session #4
4β5:30 p.m.
Group outing: Beach walks or local adventure
5:30β7:30 p.m.
Dinearounds
7:30β11 p.m.
Counselors night out: Darryl's Karaoke Night or Whova meetups
Wednesday, April 15
8β9 a.m.
Breakfast conversations
9β10 a.m.
Breakout session #5
10:15β11:15 a.m.
Breakout session #6
11:30 a.m.β12:30 p.m.
Breakout session #7
12:30β1:45 p.m.
Keynote lunch and remarks: Leadership, sales or growth
2β4 p.m.
Post-conference activities (offsite/sponsored):
A) Implementation and consultation time for our agencies
B) Counselors Academy Book Club β yearly meeting
C) Whova meetups
5:30 p.m. onward
DIY dinearounds (optional)
Registration Info
Registration Information
Registration Type
| Special 2025 Rate Ends Dec. 31, 2025 | Saver Ends Feb. 20, 2026 | Regular After Feb. 20, 2026 |
|---|---|---|---|
| Section Member | $1,545 | $1,795 | $2,045 |
| PRSA Member | $1,745 | $1,995 | $2,245 |
| Nonmember | $2,045 | $2,295 | $2,545 |
Special 2025 Rate: Ends Dec. 31, 2025
Saver: Ends Feb. 20, 2026
Regular: After Feb. 20, 2026
Take advantage of our Early Saver Rates.
Hotel Info
Hotel Information

The Westin Carlsbad Resort & Spa
Located minutes from the McClellan-Palomar Airport and San Diego Airport, our Carlsbad hotel and resort allows you to explore Southern California's attractions like The Crossings golf course Carlsbad, Carlsbad Premium Outlets, downtown San Diego and more.
Sponsors
Sponsors
To learn more about sponsorship opportunities please contact:
Greta Libbey
Manager, Meetings and Events
PRSA
120 Wall Street, FL 21
New York, NY 10005
Greta.libbey@prsa.org

