PRSA Counselors Academy 2026 Conference

Monday, April 13, 2026

10 a.m.–6 p.m.
Registration Open

Noon–4 p.m.
Pre-Conference Seminars

4–5 p.m.
New Member Welcome Reception (Invitation Only)

5–6:30 p.m.
Opening Reception

6–8 p.m.
The Counselors Academy Dinner: The West Coast Welcome Party

Tuesday, April 14, 2026

8 a.m.–5:30 p.m.
Registration and Exhibits Open

8:30–9:45 a.m.
Catch the First Wave: Ideas, Insights & Introductions

10–11 a.m.
Breakout Session #1

11:15 a.m.–12:15 p.m.
Breakout Session #2

12:30–1:30 p.m.
Opening Keynote Lunch: How Can Businesses Survive, Thrive, and Win in 2026

1:45–2:45 p.m.
Breakout Session #3

3–4 p.m.
Breakout Session #4

4:30–5:30 p.m.
Work Break or Carlsbad Chill + Connect: Make Your Own Adventure

Flower Fields of Carlsbad, The Museum of Making Music, and The Gemological Institute of America

5:30–7:30 p.m.
Dinearounds

7:30–11 p.m.
Counselors Night Out in Carlsbad: Darryl's Karaoke Night or Whova Meetups

Wednesday, April 15, 2026

8–9 a.m.
Breakfast Conversation: Tidal Wave Walk + Talks

9–10 a.m.
Breakout Session #5

10:15–11:15 a.m.
Breakout Session #6

11:30 a.m.–12:30 p.m.
Breakout Session #7

12:30–1:45 p.m.
Keynote Lunch: The State of the Public Relations Agency

2–4 p.m.
Post-Conference Activities

A) From Insight to Impact: Build Your Agency’s Implementation Plan for 2026
B) Counselors Academy Book Club – Yearly Meeting
C) Whova Meetups

5:30 p.m. onward
DIY Dinearounds (Optional)