PRSA Counselors to Higher Education Senior Summit
March 9-11, 2026 | Atlanta, Georgia
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2026 Summit
About the Summit
The Counselors to Higher Education (CHE) Senior Summit brings together communications, PR, and marketing leaders from college campuses across the U.S. to share insights, research, and best practices. Attendees will have the opportunity to network, collaborate,
and gain valuable knowledge to advance communications and PR at their institutions.
Summit Highlights
- 12+ sessions and keynote presentations on the latest trends and issues in higher education communications and PR.
- Numerous opportunities for networking, mentoring, and roundtable discussions to strengthen your relationships with communications leaders at peer universities across the U.S.
- Hear from national media outlets covering higher education about the best media relations strategies.
- An invitation-only Executive Leadership Summit will be available for senior communications leaders to connect and engage on the most pressing topics facing higher education today.
Who should attend the CHE Senior Summit?
This is a must-attend event for communications and public relations professionals working in higher education.
- Communications and PR professionals at colleges and universities, graduate schools, and professional schools
- Chief Communications Officers and Vice Presidents of Communications in higher education (Check out the Executive Leadership Summit for exclusive programming for senior leaders.)
- Consultants and agencies serving higher education clients
What topics will be highlighted at the Senior Summit?
Sessions and workshops will address a broad spectrum of topics related to communications, PR, and marketing in higher education, including but not limited to:
- Artificial Intelligence, Emerging Technologies, and Communication Tools
- Strategic Leadership
- Crisis Communication Strategies
- Reputation Management
- Media Relations Trends and Best Practices
- Storytelling and Content Creation
- Inclusive Communications and Marketing
- Internal Communications
- Best Practices in Executive Communications at Universities
- Building High-Performing Communications and PR Teams in Higher Education
- Thought Leadership and Research Communications Strategies
- Communication Strategies for Academic Units
- APR Certification for Higher Education Leaders
Registration Info
Conference Rates
| Registration Type | Saver Rate Ends Jan. 26, 2026 | Standard Rate After Jan. 26, 2026 |
|---|---|---|
| Section Member | $825 | $925 |
| PRSA Member | $895 | $995 |
| Non-Member | $1195 | $1,295 |
| Day Registration Monday or Tuesday only | $575 | $675 |
REGISTRATION IS NOW OPEN
Schedule at a Glance
Schedule at a Glance
Monday
March 9
11:30 a.m. – 3:50 p.m.
Executive Leadership Summit (By Invitation Only)
3:00 p.m. – 3:50 p.m.
General Registration
4:00 p.m. – 4:50 p.m.
Opening Session
5:00 p.m. – 5:50 p.m.
General Session
6:00 p.m. – 7:00 p.m.
Opening Night Mixer and Appetizers
6:30 p.m. – 8:00 p.m.
Networking Dinners (Not included in registration)
Tuesday
March 10
9:00 a.m. – 9:50 a.m.
Opening Session
10:00 a.m. – 10:50 a.m.
Breakout Sessions
11:00 a.m. – 11:50 a.m.
Breakout Sessions
12:00 p.m. – 1:15 p.m.
Pat Jackson Award Presentation + Networking Lunch
1:30 p.m. – 2:45 p.m.
Media Panel and Speed Pitching Session
3:00 p.m. – 3:50 p.m.
Breakout Sessions
6:00 p.m. – 8:00 p.m.
Networking Dinners (Not included in registration)
Wednesday
March 11
8:00 a.m. – 8:50 a.m.
Breakfast and Breakout Sessions
9:00 a.m. – 9:50 a.m.
Breakout Sessons
10:00 a.m. – 10:50 a.m.
Breakout Sessions
11:00 a.m. – 12:00 p.m.
Closing Keynote Session
*Schedule is subject to change.
Hotel Info
Hotel Info
Grand Hyatt Atlanta in Buckhead
3300 Peachtree Road NE
Atlanta, Georgia, 30305
Reserve your room at special conference rates.
Sponsors
Sponsors
To learn more about partnership opportunities please contact:
Alexandre Bouché
PRSA | VP, Business Development and Alliances
Phone: +1-212-460-0301
120 Wall Street, 21st Floor
New York, NY 10005
abouche@prsa.org | www.prsa.org