October 18-20, 2026
Orlando, Florida
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ICON 2026
ICON 2026
Join us in Orlando for the largest and most iconic PR & Comms event of the year!
Keynote Speaker
Tyler Gillium
Innovative Head Coach
Entrepreneur & Visionary
Savannah Bananas
Known for encouraging others to “bet on yourself,” Tyler Gillium is set to bring his energy and insights to the conference stage.
Tyler Gillium has inspired audiences in sports and business with his focus on resilience, vision and creating experiences that extend beyond wins and losses.
Since becoming head coach of the Savannah Bananas in 2018, he has helped lead the rise of Banana Ball — a fast, fan-focused spin on baseball built around the philosophy of putting fans first.
Register by July 31 to save $300!
| Saver Rate Ends July 31 | Regular Rate After July 31 | |
|---|---|---|
| PRSA Member | $1,755 | $2,005 |
| Nonmember | $2,155 | $2,405 |
Hotel Info
Hotel Info
Orlando World Center Marriott
8701 World Center Drive
Orlando, FL 32821
Hotel reservations now open at special conference rates
Please note that the hotel room block deadline is September 15, 2026. Rooms must be booked on or before this date—or before they sell out. Availability is limited, so we encourage you to reserve your room soon to ensure you don’t miss out on the block.
Partners
Partners
To learn more about partnership opportunities please contact:
Alexandre Bouché
PRSA | VP, Business Development and Alliances
Phone: +1-212-460-0301
120 Wall Street, 21st Floor
New York, NY 10005
abouche@prsa.org | www.prsa.org
More Info about PRSA Partnership Opportunities
For more information about sponsorship opportunities with PRSA, complete the form below to download the full 2025 PRSA Sales Prospectus.
By submitting your information, you consent to receiving email communications from PRSA and agree to PRSA's Privacy Policy.
ICON 2025
2025 Agenda
To help you preview what to expect at ICON 2026, we’re sharing last year’s 2025 agenda as a representative sample.
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Highlights from ICON 2025 in Washington, DC
"From insightful general sessions to specialized presentations on nonprofit communications, this experience was packed with valuable takeaways."
- Channon Elwood
Director of Communications
George Snow Scholarship Fund
Experience the largest annual conference for communications and public relations professionals, presented by PRSA.
Hear inspiring keynotes from nationally recognized leaders and industry experts.
Choose from a wide range of breakout sessions designed to elevate your skills and expand your expertise.
Connect with peers, mentors, and partners through dedicated networking events and informal meet-ups.
Explore the latest trends in AI, ethics, media, and strategic communication shaping the future of the profession.
"Even after attending ICON before, the energy still feels like the first: inspiring, eye-opening, and full of lessons about how #PR industry continues to evolve."
- Uyen Ngo
Public Relations Intern
Dittoe Public Relations
