ICON 2025
Washington, D.C.
Oct. 28-30, 2025

ICON is heading to the nation’s capital!
Save the dates & secure the lowest rate today!

This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be!

Keynote Speakers

Amy Sherman-Palladino
Emmy Award-Winning Writer, Director, and Producer

Amy Sherman-Palladino, the Emmy Award-winning creator behind some of television’s most iconic series, takes the main stage at ICON 2025 to explore the power and art of storytelling.

Known for her signature sharp wit and richly drawn characters, Sherman-Palladino began her career on “Roseanne,” earning Emmy and Writers Guild nominations, and a Peabody Award. She went on to create “Gilmore Girls,” a critically acclaimed show named one of Time magazine’s 100 Best TV Shows of All Time.

Her creative vision continued with “Bunheads,” and the Emmy-sweeping “The Marvelous Mrs. Maisel,” which earned 20 Emmys, multiple Critics Choice, SAG, and Peabody Awards—and made her the first woman to win both comedy writing and directing Emmys in the same year. She brought her signature voice to stage and screen, most recently debuting her latest show, "Étoile," on Prime Video.

Join us for an exclusive conversation with one of television’s most celebrated creators as she shares her journey, creative process, and the impact of storytelling.

Johnny C. Taylor, Jr.,
SHRM-SCP
President and CEO

Johnny C. Taylor, Jr., President and CEO of the Society for Human Resource Management (SHRM), takes the main stage at ICON 2025, sharing his insights on culture, employee communications, inclusion and diversity.

Known globally for his leadership and workplace expertise, Taylor brings a host of real-world advice and knowledge. Taylor’s career spans more than 20 years as a lawyer and an executive, serving at IAC, Paramount Pictures, Blockbuster Entertainment Group, and the Thurgood Marshall College Fund. He is a member of the United Way Worldwide Board of Trustees and serves on the corporate boards of XPO Logistics, Flores & Associates, and Guild Education. He was also recently named one of the “300 Most Influential Executives in Corporate America” by Savoy Magazine.

Taylor previously served on the White House American Workforce Policy Advisory Board and as chairman of the President's Advisory Board on Historically Black Colleges and Universities. He writes a weekly column in USA Today, is a Fellow of the National Academy of Human Resources and a SHRM Senior Certified Professional.

Don’t miss the opportunity to hear directly from one of the most influential voices shaping today’s workplace!

Need more reasons and managerial support to attend ICON 2025?

Download a letter to your manager from the CEO of PRSA

Conference Rates

Register now for the best available price.

*Includes a free PRSA membership for one full year (regularly $267).
Your membership will be activated shortly after the Conference.

Register Now!

Monday, Oct. 27, 2025

7 a.m.–7 p.m.
ICON Registration

8 a.m. – 7 p.m.
Leadership Rally (For Incoming Leaders Only)

7 a.m. – 8 p.m.
Association Nonprofit Section Conference Day 1 (Off-site)*

8 a.m. – 2 p.m.
ICON Pre-Conference Full Day Seminar*

8:30 a.m. – 5 p.m.
Health Academy Section Conference Day 1 *

11:30 a.m. – 1:30 p.m.
PRSSA Awards Ceremony***

2 – 3:30 p.m.
PRSSA Keynote Session***

5 – 6:30 p.m.
PRSSA Opening Reception***

Tuesday, Oct. 28, 2025

8 a.m.–5 p.m.
ICON Registration

8 a.m.–5 p.m.
ICON Products & Exhibit Hall

7 a.m. – 12 p.m.
Association Section Nonprofit Section Conference Day 2 (Off-site)*

7 a.m. – 12:45 p.m.
Health Academy Section Conference Day 2*

8 a.m.–12 p.m.
ICON Pre-Conference Half Day Seminars* (3)

9:30 – 11:30 a.m.
Champions for PRSSA***

1–2:45 p.m.
ICON Opening General Session

3:15–4:15 p.m.
ICON Professional Development Workshops Set 1

4:15 — 5:00 p.m.
ICON Open Networking and Refreshments in the Products & Exhibit Hall**

5:00–6:00 p.m.
ICON Professional Development Workshops Set 2

5:15 – 6:45 p.m.
PRSSA Adviser Session***

7–9 p.m.
ICON Opening Reception**

Wednesday, Oct. 29, 2025

7:30 a.m.– 5 p.m.
ICON Registration

7:30 a.m.–3 p.m.
ICON Products & Exhibit Hall

7:30 – 8:30 a.m.
ICON Breakfast in the Products & Exhibit Hall**

8:30-10 a.m.
ICON General Session

10-10:45 a.m.
ICON Open Networking and Refreshments in the Products & Exhibit Hall

10:45–11:45 a.m.
ICON Professional Development Workshops Set 3

12 p.m.–1 p.m.
ICON Professional Development Workshops Set 4

1–2:30 p.m.
ICON Networking Luncheon**

1:15 – 2:30 p.m.
PRSSA Leadership Recognition Luncheon***

1:30 – 4p.m.
PRSSA Career Development Expo***

2:30 — 3 p.m.
ICON Open Networking and Refreshments with the Exhibitors**

3—4 p.m.
ICON Professional Development Workshops Set 5

4:15 – 5:15 p.m.
ICON Professional Development Workshops Set 6

5:15–7:15 p.m.
ICON Diversity, Equity and Inclusion Celebration

Thursday, Oct. 30, 2025

7:30 a.m.– 11 a.m.
ICON Registration

7:30 a.m.–11 a.m.
ICON Products & Exhibit Hall

7:30 – 8:30 a.m.
ICON Breakfast in the Products & Exhibit Hall**

8:30 a.m. –9:30 a.m.
ICON Professional Development Workshops Set 7

9:45 –10:45 a.m.
ICON Professional Development Workshops Set 8

11:00–12:30 p.m.
ICON Closing General Session

*
Open to all. Additional registration fees apply.

Schedule
is subject to change without notice. Check back frequently for the most up-to-date schedule.

**
Open to Full Package PRSA ICON (Professional) Registrants Only. ***Open only to PRSSA Students and Student Advisers

* Open to all. Additional registration fees apply.
** Open to Full Package PRSA ICON (Professional) Registrants Only.
*** Open only to PRSSA Students and Student Advisers

Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009

Stay in the heart of Dupont Circle and Adams Morgan

Discover a contemporary urban retreat located in the heart of D.C.'s most desirable neighborhoods. Steeped in history, our hotel has hosted presidents, notable figures, and prestigious events since 1965. Enjoy a seasonal outdoor heated pool with spectacular views of the Washington Monument. Discover local flavors in four exceptional on-site dining venues. We offer over 118,000 square feet of meeting and event space.

PRSA has reserved a limited number of rooms in the following hotels at special conference rates.

Washington Hilton

Main Conference Hotel

Generator Washington D.C

Located across the street from Hilton

Special Conference Rate
King: $159 | Private 4 Bed Room: $179

Book now!

(Select nights only. Limited number of rooms remaining.)

ICON 2025 SPONSORSHIP OPPORTUNITIES

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