PRSA Completes Leadership Team with 2 Strategic Appointments, Positioning the Organization for Future Success

New Appointments Will Usher in a New Era of Operational Strength and Strategic Growth

NEW YORK, September 4, 2025 – PRSA, the nation’s leading professional organization serving the communications community, today announced two key appointments that strengthen its senior team, and position the organization for continued growth, operational efficiency and expanded partnerships.

Amber Shaverdi Huston Appointed Chief Operating Officer
Amber Shaverdi Huston, CAE, will join PRSA as chief operating officer on September 2. Huston has more than 15 years of association management expertise and has a proven record of driving operational excellence and organizational transformation.

Most recently, Huston served as executive director of the National Association for Campus Activities, where she led the successful implementation of a new financial infrastructure and other initiatives to advance the organization. She previously served as COO of Delta Sigma Phi Fraternity & Foundation, where she oversaw operations to support significant growth in membership, chapters, revenue and staff.

Huston earned a bachelor’s degree in communications with an emphasis in public relations from Pittsburg State University and a master’s in student development theory. She also holds the Certified Association Executive designation from ASAE. Huston resides in Columbia, S.C.

Alexandre Bouché Named Vice President of Business Development & Alliances
PRSA also announced the appointment of Alexandre Bouché as vice president of business development & alliances, effective September 15. In this role, Bouché will focus on advancing PRSA’s strategic growth initiatives, strengthening partnerships and diversifying revenue streams.

Bouché joins PRSA from the International City/County Management Association, where he served as managing director, global development & engagement. He also held senior roles in global business development and market research at the Society for Human Resource Management (SHRM).

He received an Executive MBA from Georgetown University, a master’s in instructional design from The George Washington University, and a bachelor’s degree in chemical engineering from the Institute of Chemical Engineering in Moscow. Bouché resides in Miami.

“These leadership appointments reflect PRSA’s commitment to strengthening our operational foundation and accelerating our growth strategy,” said Matt Marcial, CAE, CEO of PRSA. “Amber’s deep operational expertise and Alexandre’s proven success in driving business development and global engagement will be invaluable as we continue to deliver on our mission of advancing the communications profession and supporting our members.”

For more information about PRSA and its leadership team, visit www.prsa.org.

About PRSA

PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Mexico, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students. For more information, visit www.prsa.org.

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Media Contact:

Linda Beltran

linda.beltran@prsa.org