Public Relations Society of America Launches New Team Membership Offering with Mass General Brigham

NEW YORK, June 10, 2026 — The Public Relations Society of America (PRSA) today announced a new team membership offering, launching with Mass General Brigham an inaugural participant. Through this collaboration, members of the communications team at Mass General Brigham will gain expanded access to PRSA’s professional development resources, national network and industry-leading insights.

The new team model is designed to provide organizations with a scalable, flexible way to invest in communications talent, connecting teams to the tools, training and community needed to navigate a rapidly evolving profession.

“As the communications landscape continues to shift, organizations are looking for smarter, more integrated ways to develop their teams,” said CEO Matthew Marcial, CAE, APR. “This new offering reflects PRSA’s commitment to meeting that need, bringing the full value of our community, content and professional development directly to organizations like Mass General Brigham.”

A New Model for Team-Based Growth

PRSA’s team membership offering provides participating organizations with a comprehensive suite of benefits that support both individual advancement and collective capability building. Through the program, Mass General team members will receive:

• Online Membership Access (Pilot/Beta)
• Always-on access to PRSA’s member community, including Open Forum discussions, diversity-focused networks and curated industry content such as Issues & Trends.
• Professional Development Certificate Program
  Each participant may select an on-demand certificate program aligned to their professional goals, featuring expert-led modules and a PRSA Certificate of Achievement upon completion. Participants will also receive a 15% discount on PRSA ICON registration.
• AI Pulse Series (12 Sessions Annually)
  Access to a year-round series focused on artificial intelligence and the future of communications, with monthly sessions highlighting real-world applications, emerging trends and best practices.

Supporting the Future of Communications

The launch of this new offering reflects PRSA’s broader focus on delivering relevant, forward-looking value to its members and partners. By expanding access at the team level, PRSA is helping organizations strengthen their communications functions while equipping professionals to lead with greater confidence and impact.

About PRSA

PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Mexico, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students. For more information, visit www.prsa.org.

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Media Contact:
Linda Beltran

linda.beltran@prsa.org