Laura Anderson
Laura Anderson is the founder and CEO of Laura Anderson Communications. She is a business leader and corporate communications expert who spent most of her career at Intel Corporation, progressing from Intern to Vice President and General Manager of Global Communications and Corporate Events, equivalent to CCO. She is also the former Head of Communications at Silver Lake, a leading technology-focused private equity firm, and early in her career she worked at Ketchum, advising financial and professional services firms and technology start-ups.
While at Intel, Laura led a global team to proactively push the legacy brand forward, re-positioning Intel as continuing to evolve alongside the latest tech advancements, while navigating one of the most tumultuous times in the company’s 50-year history. She modernized and restructured the communications function, establishing new capabilities, systems and processes to reduce reputation risk and improve performance. During her 20-year tenure, Laura managed communications on a wide range of complex and highly sensitive special situations. This included two CEO transitions and more than 20 other senior executive transitions; product security and technology roadmap issues; litigation and a range of policy issues; and the corporation’s multi-year business transformation that included a corporate restructuring, business launches and exits, site and factory expansions and closures, and a few dozen transactions (acquisitions, divestitures, carve outs, spins out, and capital markets).
Laura holds a bachelor’s degree in Journalism from Arizona State University and a master’s degree in Integrated Marketing Communication from Northwestern University.