Dr. Hong-Lim Choi
Dr. Hong-Lim Choi is a scholar in public relations, corporate social responsibility, crisis communication, and cross-cultural communication. His work focuses on ethical communication practices within global and multicultural contexts. Recently, he has been serving as president of the Korean Advertising and Public Relations Association and collaborates actively with the PR industry. He is also engaged with a strong university PR network in Korea and brings insight into both academic and industry perspectives shaping the PR landscape in Korea.