Helio Fred Garcia
“Crises do not necessarily cause trust or reputation to fall; a well-handled crisis can actually improve trust and reputation. It isn’t the severity of the crisis that determines the outcome, but the timeliness and quality of the response. And we have more control over the outcome than we may initially believe. This certificate program helps demystify what it takes to respond effectively in any crisis.”
- Helio Fred Garcia, Executive Director, Logos Institute for Crisis Management and Executive Leadership
For 40 years, Helio Fred Garcia has helped leaders build trust, inspire loyalty and lead effectively. Garcia is executive director of the Logos Institute for Crisis Management and Executive Leadership. He is in his 34th year on the New York University faculty where he teaches crisis management in the Stern School of Business, in both the Executive MBA and in the Master of Science in Risk Management programs. He was named 2016 Executive MBA Great Professor. He also teaches crisis communication in NYU’s M.S. in Public Relations and Corporate Communication program. He is also on the faculty of Columbia University’s Fu Foundation School of Engineering where he teaches ethics, leadership and crisis management. He has written five books on trust, leadership, reputation and crisis. Garcia is the recipient of PRSA-NY’s 2003 Philip Dorf Award for mentoring and its 2021 John W. Hill Award for lifetime achievement.