Helio Fred Garcia
“Strategic communication creates competitive advantage for individuals, teams, and enterprises. There is a rigor to communicating strategically, and PR people need to understand, embrace, and demonstrate that rigor.”
—Helio Fred Garcia, Executive Director, Logos Institute for Crisis Management and Executive Leadership
For more than 40 years, Helio Fred Garcia has helped leaders build trust, inspire loyalty and lead effectively. Garcia is executive director of the Logos Institute for Crisis Management and Executive Leadership. He is in his 36th year on the New York University faculty where he teaches crisis management in the Stern School of Business, in both the M.S. in Risk Management program and the Executive MBA program, where he has been named Executive MBA Great Professor. He also teaches crisis communication in NYU’s M.S. in Public Relations and Corporate Communication program. He is also on the faculty of Columbia University’s Fu Foundation School of Engineering where he teaches ethics, leadership, communication, and crisis management. He has written six books on trust, leadership, reputation and crisis. Garcia is the recipient of PRSA-NY’s 2003 Philip Dorf Award for mentoring and its 2021 John W. Hill Award for lifetime achievement.