Patrik Hübner
As a programming designer and creative director, Patrik Hübner has worked at the intersection of design and technology for more than 20 years. With a rich background in communication and brand design, he discovered generative design in 2014 and quickly became one of the few individuals to successfully establish this seamless blend of design, data and storytelling into cohesive visual and narrative branding systems on an international level. Today, he works as a generative designer with brands, agencies and cultural institutions and helps them craft meaningful and engaging experiences across a multitude of touchpoints. As a lecturer at universities, he teaches on the topic of generative design, is a regular keynote speaker and gives workshops. His books The Generative Mind and Design Unlimited examine the cultural, creative and strategic potential of generative design in an age shaped by data and automation.
His clients include Landor, Interbrand, Publicis, VML, Wieden+Kennedy, FutureBrand, The New York Times, Evian and Lexus. Patrik has given talks at IBM, Columbia University, Carnegie Mellon University, The Atlantic and events such as re:publica Berlin and Dutch Design Week. Since 2018, his generative work has won more than 30 awards, including the ADC Award, the European Design Award, the German Design Award, the D&AD Award, the World Brand Design Award and many more.