Lisa Kiefer

Lisa Kiefer
Lisa Kiefer is President and CEO of Sightline Strategy, a data-focused leadership and organizational strategy consultancy.   Ms. Kiefer is an expert in designing surveys and research instruments that are technically and methodologically sound, while also being optimized for internal and external communications and media relations objectives.

Prior to forming Sightline Strategy, she was Vice President at a market research firm where she led the firm's largest research division and oversaw more than 150 research projects a year, in addition to other leadership and operational responsibilities within the company. 

Ms. Kiefer has conducted research for some of the largest companies in the world, including Amazon, UnitedHealth, Verizon, Microsoft, Home Depot, Citi, Procter & Gamble and dozens of other Fortune 500 companies.

Results of research she has led has been cited in / on The New York Times, ABC News, The Wall Street Journal, Washington Post, Forbes and the “TODAY” Show, among other top consumer and business news outlets.


president and CEO Sightline Strategy