Justin King
Justin King, a 2010 University of South Carolina graduate, returned to his alma mater as Senior Associate Athletics Director for Football Creative & Branding in February of 2017.
“We are excited to bring Justin back `home’ to Carolina,” said Tanner at the time of King’s hire. “As we continue to grow the Gamecock brand, Justin’s name rose to the top and his work speaks for itself. I think our fans will enjoy Justin’s work and he will make a great impact in all of our communications efforts.”
At Carolina, King oversees, develops, creates, coordinates and manages the production of graphic and video content used in athletics recruiting. He will also direct and manage the messaging on all of the Gamecock Football social media platforms.
In addition, he plays a key role in the gameday environment at Williams-Brice Stadium.
King was named to 247Sports “30 Under 30” for 2017, a list of 30 “rising stars” in college football under the age of 30 and the Columbia Regional Business Reports 40 Under 40 in 2024.
King returns to Carolina after serving as Senior Managing Producer at the Alabama Media Group (AL.com) in Birmingham since 2015, focusing on social media and video production. In his role, he was in charge of art direction, video production, social strategy and story development in the website’s sports coverage. Under his direction, the social audience for AL.com grew from around 20,000 to more than 325,000 people in a year.
Before his stint at AL.com, King was a marketing strategist with Rackspace Hosting (2013-15) and Director of Social Media at Global Evangelism (2011-13). Following graduation at USC, King worked as a Production Assistant at ESPN (2010-11).