Lisa Du Bois Low, MBA, APR
Lisa Du Bois Low is an associate professor of practice in the Department of Public Relations & Strategic Communication Management in the College of Media & Communication and a Faculty Fellow at the Texas Tech University Teaching, Learning and Professional Development Center focusing on Generative AI. She is a member of the Texas Tech University Teaching Academy, an active member of the Public Relations Society of America at the national and local levels, and has earned the APR credential. Low earned an MA in educational psychology and educational instructional technology from Texas Tech University, an MBA from Baker University and a BA in business administration and marketing from Park University.
Low’s expertise lies at the intersection of technology and strategic communication. Her research interests include generative AI for strategic communications, social and digital media in professional settings and empathy as a pedagogical strategy. She frequently conducts workshops on topics such as Generative AI, digital and social media, and reputation management.