Sheena, McFarland
Sheena is the Director of the Marketing + Communications team and guides the strategy and marketing campaigns for the David Eccles School of Business. She is also an Adjunct Instructor in the Department of Marketing at the Eccles School.
She serves as the 2021 chair-elect for the Counselors to Higher Education section of the Public Relations Society of America.
For the decade prior to joining the university, Sheena was a reporter and editor at The Salt Lake Tribune, covering topics ranging from education to government to astronomy. She earned her Master of Public Administration and Doctorate of Educational Leadership & Policy at the University of Utah in December 2019. She graduated from the University of Utah with a B.A. in communication and minors in French and biology teaching. Sheena enjoys stargazing, traveling, and spending time with her family. She is a rabid Real Salt Lake fan.