Katie Paine
Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of communications research and measurement for more than three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award given for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.
She founded three measurement companies, KDPaine & Partners Inc. (purchased in 2013 by Carma International) and The Delahaye Group (purchased in 1999 by Cision). Her latest venture, Paine Publishing, consults with a broad range of organizations from Microsoft, Clorox and Southwest Airlines to the International Monetary Fund, NATO, WorldVision and National Wildlife Federation. Her work includes designing and developing integrated communications dashboards; conducting research, training staff; and advising on measurement best practices. Her newsletter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement.
Prior to her entrepreneurship in communication measurement, she was Director of Corporate Communications at Lotus Development (now IBM) She also served as merchandising director at Hewlett Packard where she supervised the launch of HP’s first LaserJet printer and HP’s first portable computer. She also served as manager of corporate communications at Fujitsu Semiconductor. Prior to her high-tech career, Paine was a reporter and editor for The San Jose Mercury, The San Francisco Examiner, The Boston Herald and The Washington Post.
Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit: Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.
Katie has also been a leading promoter of standards in the public relations and social media measurement field, most recently as the initial organizer of The Conclave that released social media measurement standards in 2013. She is a founding member of the Institute for Public Relations Measurement Commission and contributed to the creation of the Barcelona Principles, the first standards of measurement for public relations.
She was an early pioneer in social media and served as a Senior Fellow of the Society for New Communications Research. She is currently a Senior Fellow of the Marketing & Communications Center at The Conference Board.
She is a frequent speaker at marketing and communications conferences around the world, and her writings have been translated into numerous languages.
She graduated cum laude from Connecticut College in 1974 with a degree in history and Asian studies. She completed post-graduate work in graphic design and electronics.
Paine taught the introduction to business course at the University of New Hampshire for several years. She is also a frequent lecturer on communications research and measurement for organizations including PRSA, George Washington University, Brigham Young University, Quinnipiac University, University of Maryland, BI Norwegian Business School and Quadriga University in Berlin, Germany.