Roy Reid
“No prognosis for a positive outcome” is what most medical experts said was inevitable for Roy Reid, APR, CPRC, CPC, as he lay in a coma, having suffered an acute aortic dissection in May 2019. However, his is a story of mission, medicine, and miracles, because Roy’s outcome was indeed positive: he survived and today is thriving!
Roy is, quite literally, a walking miracle. Today, he is sharing his personal story of transformation from acute trauma and near-death experience to a life defined by the resilience that changed how he lives and works. Now, he lives each day as if it were his last, to honor the gift of continued life and ensure his is a life worthy of that gift. His message is simple, “Count every day and make every day count.”
Roy is co-author of The Trust Transformation, an evidence-based program to improve results by improving relationships through a more intentional focus on earning, cultivating, and restoring trust. As a leading authority on trust, public relations, business communications and marketing, with extensive experience in healthcare, he works with business leaders and organizations as a counselor, strategist, and coach to grow, maintain, and protect their interests. He is recognized as one of the Top 100 Thought Leaders Influencing Trusted Business Behavior by Trust Across America/Trust Around the World.
Roy has worked with Fortune 500® companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies. He has successfully worked with leading brands, including AdventHealth, UCF, Wal-Mart, Walt Disney Resorts, 5/3 Bank, CSX Transportation, Tavistock Group, Lake Nona, and Duke Energy.
Roy holds his Bachelor of Science degree in Business Administration. He is an accredited public relations professional (“APR”), a certified public relations counselor (“CPRC”) and Certified Professional Coach (CPC).