Robin Schell, APR, Fellow PRSA
Robin Schell, APR, Fellow PRSA, is senior counsel and partner for Jackson Jackson & Wagner, a behavioral public relations and management consulting firm based in the Seacoast of NH. Robin’s specialties include qualitative and quantitative behavioral research, issue anticipation and crisis communication programs, employee communications, strategic planning and community relationship-building. The firm’s clients range from private schools and small nonprofit organizations to Fortune 50 companies and government entities.
Robin is an Accredited member of the Public Relations Society of America (PRSA) and currently serves as Chair of the Mentoring Committee for the College of Fellows. Robin received the 1st annual Sage Award for mentoring in 2018.
Robin is a frequent speaker and presenter at conferences across the country, including PRSA, the New England Society of Healthcare Communicators (NESHCO), NSPRA (National School Public Relations Association), the Department of Veterans Affairs, APPA (American Public Power Association), ISANNE (Independent Schools Association of Northern New England) and the Florida Public Relations Association (FPRA). She regularly teaches the “PR Bootcamp” class for PRSA and has served as an adjunct professor at both the University of New Hampshire and the University of South Carolina. She is a contributing editor to the book, “Public Relations Practices: Managerial Case Studies & Problems: 8th Edition” by Allen Center, Patrick Jackson, Stacey Smith and Frank Stansberry.
A graduate of the University of New Hampshire, Robin is an active member of the UNH Alumni Association. Her volunteer activities include the Called to Care committee at the Main Street Congregational Church, reading to elementary school children through the Amesbury Rotary “Readers are Leaders” program and serving as Publicity Chair for LUNGSTRONG, a nonprofit organization that funds innovative lung cancer research. She is a 10-time biker in the Pan-Mass Challenge, the largest fundraiser for cancer research in Massachusetts. She resides in Amesbury, MA with her husband Todd.