Gail Sideman
About Gail Sideman
Publicist and Public Relations Agent
Recognition. Opportunities. Influence. Whether you're in sports, an author or a media professional, the right publicity shapes your reputation and opens doors. From message strategy and brand positioning to crisis management and nurturing long-term relationships, I help people control their narrative and get noticed.
For the sports industry: From coaches and teams to broadcasters and individual athletes, I work throughout the sports landscape to ensure your style is sturdy, your message meaningful and your reputation resilient.
For authors: A book isn’t just pages; it’s a platform. I help authors craft a narrative that resonates with readers, secure lasting visibility and build an audience that craves more. Public relations and publicity help authors remain top-of-mind beyond their first title.
For media professionals: Telling other people’s stories is what you do best. I help you tell your own. From managing your personal brand to strategizing new career opportunities, I help amplify your voice and grow your influence outside your primary outlet.
The nitty and gritty -- With work as a public relations specialist and publicist who grew from a sports information assistant at the University of South Florida to independently representing sports interests, authors and media professionals, I’ve represented clients who enjoy high profiles to those barely known in their neighborhoods. I also work as a stage manager on sports broadcast crews, a side-hustle that allows me to better understand and communicate changes within the ever-changing broadcast landscape.
Regardless of genre, publicity isn’t just about being seen—it’s about making an impact and being remembered for the right reasons. Public relations helps you establish, build and reinforce your reputation. Publicity is supported by monster messages and intentional actions. Public relations helps make them memorable.