Andrea Trapani
For nearly two decades, Andrea Trapani has been a force in the industry as a public relations and communications expert. She has inspired the agency’s clients and its best-in-the-business team to think big—to push the envelope and exemplify what it means to deliver stellar work and to serve as a strong agency partner.
As managing partner at Identity, Andrea oversees a team of more than 30 diverse professionals, in addition to driving the agency’s vision, operations and strategic direction. She has supercharged Identity’s growth path and mission since becoming managing partner in 2015, charting an elevated vision and successful direction for the agency and its recognition as a leader in Detroit and the Midwest.
She has served as the leadership force behind the agency’s recognized culture of great work and continued growth of its professionals, roster of recognizable brands and clients, and the agency’s expansion into Chicago—one of many examples of how her leadership has helped establish Identity as the premiere agency in the Midwest.
Andrea serves as chief strategist and communications counsel to some of the country’s most iconic brands and thriving organizations, including Hudsonville Ice Cream, Motown Museum and more. Her understanding of how business success intersects with marketing and communications and how companies need to communicate in today’s environment is unparalleled in the industry.