Katerina Tsetsura
University of Oklahoma, USA. Tsetsura is internationally known for her work in global public relations and media transparency. She is the author of over 80 peer-reviewed publications and is a co-author of Transparency, Public Relations, and the Mass Media: Combating the Hidden Influences in News Coverage Worldwide (Taylor & Francis, 2017) and Strategic Communications in Russia (Taylor & Francis, 2021).
Tsetsura is a past chair of the PRSA Global Affairs Committee and the PR Divisions of ICA and NCA and serves on editorial boards of Communication Theory, International Journal of Strategic Communication, and Public Relations Review, among others. Tsetsura is also an experienced independent consultant.
As an independent consultant, she conducted research on evaluating programming efforts, news consumption patterns, the changing nature of news and the media, media audience segmentation, and countering disinformation .
Tsetsura is a past chair of the PRSA Global Affairs Committee and the PR Divisions of ICA and NCA and serves on editorial boards of Communication Theory, International Journal of Strategic Communication, and Public Relations Review, among others. Tsetsura is also an experienced independent consultant.
As an independent consultant, she conducted research on evaluating programming efforts, news consumption patterns, the changing nature of news and the media, media audience segmentation, and countering disinformation .
Organization
Gaylord Family Professor of Strategic Communication / Public Relations University of Oklahoma