Christina Yumul, APR
Christina Yumul is a founding principal of The Change Agencies (TCA). It is the first and only national network of independently-owned public relations firms focused on helping businesses and organizations identify, assess and address inclusive marketing challenges and opportunities to multicultural and LGBTQ communities. TCA has presence in key markets across the U.S. including New York, Washington D.C., Hawaii, Phoenix, Dallas, Atlanta, Miami, and San Francisco.
Yumul is also the founder and owner of Storieology Communications, an integrated communications firm specializing in consumer goods, environment and sustainability, media and entertainment, travel, tourism and hospitality. She advocates perpetuating local host culture with her clients, often working with cultural advisors and practitioners to design internal and external programs focused on education, compassion, respect and connections. She is the recipient of several national and regional industry awards in crisis communications, media relations, consumer marketing, internal communications and special events.
She received her Master in Business Administration concentrating on strategic innovation management from Temple University in Philadelphia and her Bachelor of Arts in Liberal Arts and Sciences Communication, emphasizing public relations from San Diego State University. Yumul was born in the Philippines, migrating with her family to the United States when she was nine-years-old. She grew up in California and Hawaii.