2020 Leadership Assembly

A New Tradition

May 11 - 12, 2020

The 2020 Leadership Assembly was the first ever Leadership Assembly, combining National Assembly and Leadership Rally, two events that had previously been held separately. The 2020 Leadership Assembly was also PRSSA's first virtual National event as we began planning the Assembly well before the pandemic started and had to pivot as Covid-19 started to spread. We held virtual programming for the Assembly on the first day and the National Committee Elections on the second day. The agenda for the first day of programming can be found below.

May 11

Noon — Welcome Remarks and Overview
Nick Goebel, PRSSA National President

12:10 p.m. — Motivational Session
Shanita B. Akintonde, MBA, Associate Professor, Communication Department, Columbia College Chicago

1 p.m. — Keynote Address: The Career Advice They’ll Never Tell
Adam Ritchie, APR, Principal, Adam Ritchie Brand Direction

1:50 p.m. — Session: An Integrated Strategic Communications Landscape
Errol Cockfield, Senior Vice President Communications, MSNBC
Michelle Olson, APR, Managing Director, Lambert, PRSA Chair Elect
Moderator: Nick Goebel, PRSSA National President

2:40 p.m. – Closing remarks
Nick Goebel, PRSSA National President