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2022 Bateman Case Study Competition

2022 Competition

PRSSA partnered with the Lymphoma Research Foundation for the 2022 Bateman Competition. The Lymphoma Research Foundation is the nation’s largest nonprofit devoted exclusively to funding innovative lymphoma research and serving the lymphoma community through education programs, outreach initiatives, and patient services. 

Currently, more than one million people in the United States are living with, or in remission from, a form of lymphoma— the most common type of blood cancer. More than 111,000 people in the United States are diagnosed with the disease each year. The competition will challenge student teams to research, plan, implement and evaluate a public relations campaign centered on raising awareness around the resources currently available to those touched by the disease, including patients, survivors, caregivers and loved ones. More specifically, students will be tasked with educating adolescents and young adults (AYA), while revamping the foundation’s campaign efforts toward eradicating lymphoma.


View the complete press release here.


Competition Materials


PRSSA Headquarters received 51 entries for the PRSSA 2022 Bateman Case Study Competition. Of these submissions, eleven entries received honorable mention and three were chosen as finalists to present their campaigns to a panel of judges on May 12.

Click here for the release, the results are below:


  • First Place — University of Nebraska-Lincoln (summary)
  • Second Place — University of Florida
  • Third Place — Brigham Young University-Provo Team

Honorable Mentions

  • California State University, Long Beach
  • Central Michigan University
  • High Point University
  • Kent State University-Blue
  • Kent State University-Gold
  • Louisiana State University
  • Montclair State University
  • Temple University
  • University of Georgia
  • University of Oregon
  • West Texas A&M University


PRSA/PRSSA would like to thank the first phase judges of the Competition for their time and expertise:

  • Jill Alexander
  • Arshia Anwer, Ph.D.
  • Mary Deming Barber
  • Debra L. Bethard-Caplick, MBA, APR
  • Chris Bonelli
  • Joseph A. Brennan, Ph.D., APR, Fellow PRSA
  • Paige Butler
  • Ellen Crane, APR, Fellow PRSA
  • Debbie Davis, APR, Fellow PRSA
  • Dawn M. Doty, APR
  • Michael M. Durand
  • Jane Dvorak, APR, Fellow PRSA
  • Mark Dvorak, APR, Fellow PRSA
  • Henry Feintuch
  • Jonathon Fishman
  • Karen Garnik, APR
  • Hatti L. Hamlin, APR, Fellow PRSA
  • Stephen D. Iseman, Ph.D., APR, Fellow PRSA
  • Jennifer L. Kramer, APR
  • Dean Kruckeberg, APR, Fellow PRSA
  • Gina P. Laughlin
  • Chris Lukach
  • Kim Marks Malone, APR, Fellow PRSA
  • Karen Mess Frashier, APR, Fellow PRSA
  • Nichole Musumeci
  • Mickey G. Nall, APR, Fellow PRSA
  • Danielle Paleafico
  • Scott Pansky
  • Bob “Pritch” Pritchard, APR, Fellow PRSA
  • Cheryl Procter-Rogers, APR, Fellow PRSA
  • Gail E. Rymer, APR, Fellow PRSA
  • Scott Thornburg
  • Faith Ureel
  • Jody Weiss Venturoni
  • Barry Wanger, APR, Fellow PRSA
  • Larry Weiner, APR, Fellow PRSA
  • Ira W. Yellen, APR, Fellow PRSA