PRSSA Competition Students
Home / PRSSA / Scholarships & Awards / Bateman Case Study Competition / 2024 Bateman Case Study Competition

2024 Bateman Case Study Competition

Enhance Your Education

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.


First established as the National Case Study in 1973 and later renamed to honor the late J. Carroll Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to résumé additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students while also benefitting from their hard work, knowledge and resources, find out more about becoming a Competition sponsor.

2024 Competition

The 2024 Competition will be focused on Culturs, and task students with creating awareness of the magazine on college campuses and its mission to enhance community and foster human connection of culturally fluid communities of multiethnic, multicultural, mixed race and geographically mobile people which includes immigrants, refugees and Third Culture Kids. Culturs activates 21st century cultural Diversity, because everyone should feel like they matter.

CultursLogoBlack_KOglobe (1)

2024 Competition First Phase Judging Results

PRSSA Headquarters received 45 entries for the Bateman Competition. Of these submissions, eight entries received honorable mention and three were chosen as finalists to present their campaigns to a panel of judges on May 2. The results are below: 

Winners

  • First Place: University of Florida (summary)
  • Second Place: Montclair State University (summary)
  • Third Place: Brigham Young University - Royal Team (summary)

Honorable Mentions

  • California State University, Long Beach
  • Louisiana State University
  • Loyola University New Orleans
  • Penn State - Bellisario Group
  • Syracuse University
  • University of Colorado Boulder - Get CUltured
  • University of Nebraska-Lincoln
  • University of South Carolina

Competition Materials

Client Information

  • Client Webinar: held on Nov. 9 (3 p.m. ET)
    1. Training
    2. Non-disclosure Agreement
    3. About Culturs – London
    4. Culturs Audience – Israel
    5. Marketing Questionnaire – China
    6. Branding – Fiji
    7. Resources – Egypt

    * Please note, the full Culturs Onboarding has more steps, but the training was shortened for the Bateman Competition. Additionally, between step 1 and 2 there may be a 24-hour delay. However, you will progress forward after this step to subsequent steps by taking a short questionnaire. We suggest you not rush this onboarding but allow for at least 4–5 hours to review it all. Questions can be sent to PRSSA Headquarters at bateman@prsa.org.