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Professional Development Catalog

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  •  Certificate Program
     Course/Workshop
    Cultural Fluency for Strategic Communicators

    Nov. 2, 3, 9, 10, 16 and 17, 2026, from 3–4 p.m. EST

    This instructor-led certificate program is designed for communications professionals who want to strengthen their ability to navigate cultural complexity and apply cultural intelligence to real-world communications challenges.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Course/Workshop
     Free for PRSA and PRSSA Members
    Radical Empathy: Tools for Trying Times

    November 4 and 18, 2026, from 3-3:45 p.m. EST

    PRSA invites you to an interactive workshop on radical empathy. Participants will engage in thoughtful dialogue on empathy (and its limits); practice strategies for utilizing empathy in difficult moments; and hone tools to bring into interpersonal and professional environments.
    Categories: Diversity & Inclusion, Techniques & Tactics
  •  Webinar
    The Hidden Who With Christopher Graves

    Nov. 17, 2026, 4 p.m. – 5 p.m.

    Are you communicating with your audience—or simply communicating at them? Discover what behavioral science can teach us about breaking through barriers, building trust and creating meaningful connections.
    Categories: Communication Strategy, Special Interests
  •  Course/Workshop
    Trust and Influence: Being the Communicator Your Company Needs

    Nov. 18 – 19, 2026

    Atlanta, GA

    Join this event to gain practical insights on using data to tell stronger stories, influencing leadership, navigating complexity and leading confidently during moments of pressure.
    Categories: Communication Strategy, Leadership & Management, Special Interests
  •  Webinar
     Free for Independent Practitioners Alliance Section and PRSSA Members
    PRSA IPA Business Building Webinar Series: Nov. 2026 -Profit First: How to Build Greater Profitability into Your Indie Business

    Nov. 18, 2026, 2 p.m. – 3 p.m.

    In this session, we’ll explore a cash flow system that fits easily into your regular business owner habits
    Categories: Special Interests
  •  Webinar
     Free for Public Affairs and Government Section and PRSSA Members
    Post With Intent, Not Just Vibes: A Public Agency Guide to Cultural Fluency in Social Media

    Nov. 19, 2026, Noon – 1 p.m.

    This session offers practical strategies for navigating audience dynamics, platform expectations, and trend cycles, while balancing accessibility, copyright, and risk.
    Categories: Social Media, Special Interests
  •  Free for PRSA and PRSSA Members
    Member Mondays 2026: November Edition

    Nov. 23, 2026, 1 p.m. – 1:45 p.m.

    Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. These conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.
    Categories: Emerging Trends
  •  Webinar
     Course/Workshop
    You Can Do What With Canva?!

    Dec. 3 and 4, 2026, 2:30-3:30 p.m. EST

    Join public relations practitioner and educator Sam Sims, APR, Fellow PRSA, for this two-part instructional webinar exploring creative ways communications professionals can push a free Canva account well beyond basic templates and graphics.
    Categories: Techniques & Tactics
  •  Webinar
     Free for Independent Practitioners Alliance Section and PRSSA Members
    PRSA IPA Business-Building Webinar Series: Dec. 2026

    Dec. 9, 2026, 2 p.m. – 3 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Course/Workshop
    PR Bootcamp

    Dec. 10, 2026, 9 a.m. – 5 p.m.

    New York, NY

    Whether you’re new to a PR or communications role or have been practicing without formal training, PR Boot Camp expands strategic thinking and sharpens practical skills to help you navigate the day-to-day challenges of the profession.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    5 Ways To Reach Nonreaders With Words

    Dec. 10, 2026, 3 p.m. – 4 p.m.

    Even highly educated web visitors read fewer than 20% of the words on a webpage. So how do you reach “readers” who won’t read your paragraphs? Learn a system for getting the word out — even to flippers, skimmers and other nonreaders.
    Categories: Writing
  •  Course/Workshop
    From TV to TikTok: Next Gen Media Training

    Dec. 11, 2026, 9 a.m. – 5 p.m.

    New York, NY

    This high-energy, hands-on workshop equips you with the skills and confidence to succeed across today’s fast-moving media landscape, whether you’re sharing positive news or navigating a crisis.
    Categories: Media Relations, Techniques & Tactics
  •  Webinar
    AI Pulse: December Briefing

    Dec. 14, 2026, 1 p.m. – 2 p.m.

    Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.
    Categories: Emerging Trends
  •  Free for PRSA and PRSSA Members
    Member Mondays 2026: December Edition

    Dec. 21, 2026, 1 p.m. – 1:45 p.m.

    Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. These conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.
    Categories: Emerging Trends
  •  Certificate Program
     Course/Workshop
    One Trusted Truth: Building Integrated Marketing Communications That Move People

    January 20, 27, February 3, 10, 17, 24, 2027, from 3–4:30 p.m. EST

    Participate in this certificate program to learn how to build an integrated marketing communications strategy from the inside out: understanding the organization, identifying its central message, defining and understanding its audiences, selecting the right traditional and digital channels, and bringing it all together in an actionable communications plan.
    Categories: Integrated Marketing Communications (IMC)
  •  Webinar
     Free for PRSA and PRSSA Members
    AI Visibility: How To Get Your Brand Named in AI Answers

    Feb. 9, 2027, 3 p.m.

    Join this webinar to connects the dot between media placements and AI visibility, specifically how getting clients named in AI answers leads to more business, and why that supports deeper investment in PR.
    Categories: Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Elevating Our Game: Harnessing the Power of Communication To Create Impact

    February 11, 18, 25, March 4, 11, 18, from 3–4:30 p.m. ET

    This certificate program focuses on elevating the communication discipline by applying principles of strategy to the processes of communication. It focuses on how to think clearly, how to influence people and how to use language with impact. It also focuses on how communication professionals can prevent or overcome the marginalization of the communication function and to earn a seat at the table as important decisions are being made.
    Categories: Communication Strategy, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Leading With Purpose, Presence and Perspective

    February 23, March 2, 9, 16, 23, 30, 2027, from 3–4:30 p.m. ET

    Strengthen the leadership and management capabilities that drive success in today’s evolving workplace. Designed for emerging leaders, new managers and experienced professionals seeking fresh inspiration and practical strategies, this six-module certificate program delivers actionable insights that can be applied immediately.
    Categories: Leadership & Management
  •  Conference
    PRSA 2027 Counselors to Higher Education Summit

    Mar. 15 – 17, 2027

    Phoenix, AZ

    The Counselors to Higher Education (CHE) Senior Summit brings together communications, PR, and marketing leaders from college campuses across the U.S.
    Categories: Communication Strategy, Special Interests
  •  Certificate Program
     Course/Workshop
    Business for Communicators: Applied Financial Acumen for Value Creation Certificate Program

    March 31, April 7, 21, 27, May 5, 12, from 3-4:30 p.m. EDT

    Communicators who speak and apply the language of business position themselves for leadership and influence in the companies they care about. Six interactive modules will build on what participants already know — the audiences, the stakeholder relationships and the power of the right message at the right moment — to provide the financial and business vocabulary to make that expertise visible, heard and applied.
    Categories: Leadership & Management, Special Interests, Techniques & Tactics