Accelerating Recovery With the Science of Human Engagement

Our world has gotten so noisy, we don't pay attention the way we used to. It is so loud, in fact that many of the audiences we are trying to reach are tuning out more than they take in. As a society we are in a collective state of communication overload, and our minds are developing powerful coping mechanisms to manage the noise. But while the noise rises, human behavior and motivation science research is diving deeper into our minds and uncovering insights that rewire how we understand effective communication and audience engagement. And when we apply those insights to PR, the change in responses is astonishing. In this eye-opening session, we will walk through the growing field of human communication science with actionable ways travel and tourism public relations professionals can use it to accelerate recovery (and limit the most common way of triggering mass audience message rejection).