AI, Technology and Sophisticated Media Analytics. How They Work and What Should You Use?
October 28, 2020 3:15 p.m. – 4:00 p.m.
Session Type: Big Data & Measurement
Virtually every company of size in the world is using artificial intelligence (AI) to make themselves more effective, more efficient and more profitable. But the application of AI in media monitoring and analytics has been spotty. The first part of this presentation will start by tackling this hot issue, uncovering why AI has made limited inroads in the communications sector. It will identify and discuss the specific challenges that are making advancement of AI in unstructured text analytics so difficult, and discuss some of the approaches being taken to make it work.
The audience will come away with a solid understanding of the basics of artificial intelligence, how it works and how it will, and won’t, help communicators in the coming years. Beyond AI, there are many technologies and approaches being used to monitor and measure the media. In such a competitive marketplace, each of these solutions brings unique value depending on the organization’s goals.
The second part of the presentation will take a step back to look at the broader set of technologies being used to support media monitoring and analytics. It will outline which ones work best in various scenarios, and which ones best support different measurement goals. The audience will come away with an understanding of the various technical approaches to media monitoring and analytics, and will be better positioned to make an informed decision for themselves and their team going forward. With all of the data and technology available, the ability to take media analytics to a whole new level is upon us.
The third portion of the presentation will discuss some of these new data sets, new analytical approaches and new ways to visualize data. Case studies will share specific applications of media analytics that some of the most forward-thinking companies are using to measure their effectiveness and impact. New strategies to leverage additional data from elsewhere in the organization into the communications analytics will be discussed including how this can power the communications team deeper into relevancy across the entire C-suite.
Participants will come away with new ideas for measuring their work, how to leverage data to their advantage and how to make communications more relevant and useful to the organization in completely new ways.
Lastly, the presentation will be opened up to questions from participants, creating a perfect opportunity to answer more specific applications of technology and analytics for the participants.
The presenter, Eric Koefoot, is CEO of PublicRelay, a sophisticated media monitoring and analytics company serving dozens of the Fortune 500, federal agencies and large nonprofits worldwide.
By the end of this session, participants will be able to:
• Review the latest thinking on artificial intelligence and its application to media analytics.
• Determine what AI does well and where it struggles.
• Assess where big data and AI fit into your communications strategy.
• Translate the various technology approaches to media monitoring and analytics, and understand the tradeoffs that are made in selecting the approach that is right for them.
The audience will come away with a solid understanding of the basics of artificial intelligence, how it works and how it will, and won’t, help communicators in the coming years. Beyond AI, there are many technologies and approaches being used to monitor and measure the media. In such a competitive marketplace, each of these solutions brings unique value depending on the organization’s goals.
The second part of the presentation will take a step back to look at the broader set of technologies being used to support media monitoring and analytics. It will outline which ones work best in various scenarios, and which ones best support different measurement goals. The audience will come away with an understanding of the various technical approaches to media monitoring and analytics, and will be better positioned to make an informed decision for themselves and their team going forward. With all of the data and technology available, the ability to take media analytics to a whole new level is upon us.
The third portion of the presentation will discuss some of these new data sets, new analytical approaches and new ways to visualize data. Case studies will share specific applications of media analytics that some of the most forward-thinking companies are using to measure their effectiveness and impact. New strategies to leverage additional data from elsewhere in the organization into the communications analytics will be discussed including how this can power the communications team deeper into relevancy across the entire C-suite.
Participants will come away with new ideas for measuring their work, how to leverage data to their advantage and how to make communications more relevant and useful to the organization in completely new ways.
Lastly, the presentation will be opened up to questions from participants, creating a perfect opportunity to answer more specific applications of technology and analytics for the participants.
The presenter, Eric Koefoot, is CEO of PublicRelay, a sophisticated media monitoring and analytics company serving dozens of the Fortune 500, federal agencies and large nonprofits worldwide.
By the end of this session, participants will be able to:
• Review the latest thinking on artificial intelligence and its application to media analytics.
• Determine what AI does well and where it struggles.
• Assess where big data and AI fit into your communications strategy.
• Translate the various technology approaches to media monitoring and analytics, and understand the tradeoffs that are made in selecting the approach that is right for them.
