Dancing with the Bots: The Future of AI, PR, and Social Media

If you’re expecting AI to arrive with fanfare, you’re looking at it the wrong way, because it’s already here. Whether it’s recommendations from search, natural language generation, the Internet of Things or deepfake videos, we’re interacting with AI all the time. How can you use these new technologies effectively in your communications practice? What are some of the ethical considerations? How can the explosion of data lead to new metrics and key performance indicators (KPIs)?

In a lively and informative session, Dr. Alex Sévigny and Martin Waxman will explore artificial intelligence, deep learning and the rise of the smart machine, and how they might affect public relations, communications and trust.