Intelligence, Influencers and Integration: The Future of Media Monitoring Starts Here
October 26, 2020 2:30 p.m. – 3:20 p.m.
Session Type: Digital Communication
Thanks to the digital revolution, media monitoring tools have come a long way since their inception 200 years ago—and even more exciting trends are on the horizon. The next 10 years promises more innovations enhancing the strategic value communication pros provide their companies and organizations.
This session will highlight five innovations to watch in the coming decade and how players in the industry are not only predicting them but leading the R&D to realize them.
By the end of this session, participants will be able to:
• Elevate media monitoring beyond hits, AVEs and impressions.
• Evolve from passive media monitoring to actionable media intelligence.
• Identify five trends that will shape future communications and media monitoring efforts.
• Utilize media monitoring to move from metrics to insights and offer strategic input and counsel to your executives.
This session will highlight five innovations to watch in the coming decade and how players in the industry are not only predicting them but leading the R&D to realize them.
By the end of this session, participants will be able to:
• Elevate media monitoring beyond hits, AVEs and impressions.
• Evolve from passive media monitoring to actionable media intelligence.
• Identify five trends that will shape future communications and media monitoring efforts.
• Utilize media monitoring to move from metrics to insights and offer strategic input and counsel to your executives.
