Latinx Trends in 2020
October 26, 2020 2:30 p.m. – 3:20 p.m.
Session Type: Marketing Communication
The novel coronavirus (COVID-19) outbreak became a global threat in a very short amount of time, leaving the world in a state of angst and uncertainty. As news of the coronavirus spread rapidly in the communications ecosystem in 2020, organizations were wrestling with how and what to communicate to their employees, customers and key stakeholders. In this session, James Wright shares the most valuable lessons learned in managing a crisis from the coronavirus pandemic and how to build a crisis plan for your clients that is ready for deployment at a moment’s notice.
By the end of this session, participants will be able to:
• Identify lessons learned on navigating clients through a pandemic that creates a ripple of misinformation and panic.
• Create an integrated communication strategy for clients that effectively guides its employees, customers, suppliers and other stakeholders through turbulent times.
• Implement processes that leave organizations truly prepared to handle a pandemic, no matter the scale.
By the end of this session, participants will be able to:
• Identify lessons learned on navigating clients through a pandemic that creates a ripple of misinformation and panic.
• Create an integrated communication strategy for clients that effectively guides its employees, customers, suppliers and other stakeholders through turbulent times.
• Implement processes that leave organizations truly prepared to handle a pandemic, no matter the scale.
