Mapping to Meet Your Stakeholders: Using Mapping and a Cross-Platform Approach to Engage with Your Stakeholders, Strengthen Your Brand and Create an Impactful Customer Experience
October 29, 2020 4:30 p.m. – 5:20 p.m.
Session Type: Corporate Communications, Section Symposia
Communicating your brand across platforms in a way that resonates with ALL of your stakeholders doesn’t have to be complex. Maggie O’Neill, Chief Client Officer & Senior Partner, Peppercomm, will lead attendees through mapping exercises that leverage your stakeholders' mindset and behaviors to develop a strong cross-platform strategy and sharper, on-brand messages in 60 minutes or less.
