Social Media Strategy Update

Social media has changed dramatically in the last year.  As one campus social media manager put it, "Unless you are actually managing the accounts, you have no idea what's going on." In this session tailored for senior campus communicators, people working in the weeds of higher ed social will spell out the most important tactical and strategic shifts, the evolving relationship between paid and organic content, and how customer service might be the most important thing your social media manager is doing.