Think Like a Reader
October 28, 2020 3:15 p.m. – 4:00 p.m.
Session Type: Tools & Techniques
The secret to reaching readers is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests.) In this session, you’ll learn a four-step process for making your message more relevant, valuable and rewarding to your audience.
Specifically, you’ll learn:
• The formula people use to determine which messages to pay attention to.
• Two rewards you can use to boost audience interest in your message.
• The No. 1 question to answer on your reader’s behalf.
• A two-minute perspective shift that focuses your message on the value to the audience.
• A three-letter word to use to make your message more relevant to your audience.
By the end of this session, participants will be able to:
• Outline the formula people use to determine which messages to pay attention to.
• Discover two rewards they can use to boost audience interest in their message.
• Determine the No. 1 question to answer on their reader’s behalf.
• Review a two-minute perspective shift that focuses their message on the value to the audience.
• Repeat a three-letter word to use to make their message more relevant to their audience.
Specifically, you’ll learn:
• The formula people use to determine which messages to pay attention to.
• Two rewards you can use to boost audience interest in your message.
• The No. 1 question to answer on your reader’s behalf.
• A two-minute perspective shift that focuses your message on the value to the audience.
• A three-letter word to use to make your message more relevant to your audience.
By the end of this session, participants will be able to:
• Outline the formula people use to determine which messages to pay attention to.
• Discover two rewards they can use to boost audience interest in their message.
• Determine the No. 1 question to answer on their reader’s behalf.
• Review a two-minute perspective shift that focuses their message on the value to the audience.
• Repeat a three-letter word to use to make their message more relevant to their audience.
