Where Danger Lurks: Protecting Against Crises from the Inside Out
Protecting an organization's reputation is more than preparing for external influences. It also means protecting against internal hazards, such as employees making rash decisions without adequately considering the consequences of their actions. Your employees need to be trained how to notice and address trouble when it arises, instead of waiting until issues have snowballed into bigger problems.
This session will show you what reputational risks to look out for and how to nip them in the bud. It will also teach you how to create a risk-sensitive culture in which your employees take responsibility for guarding the company reputation. And it will demonstrate how to earn stakeholder trust, which can be invaluable in the midst of a crisis.
Mr. Jon Goldberg, Chief Reputation Architect, Reputation Architects Inc., www.linkedin.com/in/jonwgoldberg/, www.facebook.com/goldberg.jon, https://twitter.com/Reputationdoc
Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and reputation risk management advisory firm dedicated to building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement.
Trained as a journalist, Jon founded Reputation Architects in 2009 after more than 25 years as an advisor to corporate and non-profit executives and boards and a senior leader at some of the world's most prominent communications firms.
Before founding Reputation Architects, Jon was partner and director of the Corporate Affairs practice of Porter Novelli. He previously served as executive vice president, general manager and national director of crisis and litigation communications at Edelman; held senior client management roles at J. Walter Thompson Company; and was manager of corporate media relations and a principal spokesperson for Prudential Financial.
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This session will show you what reputational risks to look out for and how to nip them in the bud. It will also teach you how to create a risk-sensitive culture in which your employees take responsibility for guarding the company reputation. And it will demonstrate how to earn stakeholder trust, which can be invaluable in the midst of a crisis.
Mr. Jon Goldberg, Chief Reputation Architect, Reputation Architects Inc., www.linkedin.com/in/jonwgoldberg/, www.facebook.com/goldberg.jon, https://twitter.com/Reputationdoc
Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and reputation risk management advisory firm dedicated to building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement.
Trained as a journalist, Jon founded Reputation Architects in 2009 after more than 25 years as an advisor to corporate and non-profit executives and boards and a senior leader at some of the world's most prominent communications firms.
Before founding Reputation Architects, Jon was partner and director of the Corporate Affairs practice of Porter Novelli. He previously served as executive vice president, general manager and national director of crisis and litigation communications at Edelman; held senior client management roles at J. Walter Thompson Company; and was manager of corporate media relations and a principal spokesperson for Prudential Financial.
Return to Conference Agenda