2015 PRSA Ethics Month Activities
September is Ethics Awareness Month at PRSA. This year’s theme is Ethics Every Day. To quote a member of the PRSA Board of Ethics and Professional Standards (BEPS) members, “If you don’t live and breathe ethics in your public relations career on a daily basis, you may overlook inauspicious ethical missteps that can later breed disaster.”
Among the many activities planned at the national level will be a series of PRSAY blog posts written by BEPS members and industry leaders, a special “Thought Leadership” contribution for our colleagues in the International Public Relations Association, tweet chats that are open to any and all public relations professionals (and students) across the globe, webinars, and a series of cooperative efforts with PRSSA. You can also brush up on your ethics knowledge with PRSA's ethics resources.
Below is a listing of PRSA's 2015 Ethics Month activities. You can join the Ethics Month conversation on social media by using the hashtag #PREthics, writing blog posts and other commentary focusing on ethical tenets in public relations for your own personal channels and organizing ethics programs for your PRSA chapter, district or section.
Ethical Standards Advisory Release
PRSA's Board of Ethics and Professional Standards released the 20th Ethical Standards Advisory ESA-20 (September 2015) focused on Ethics and Social Media.
Ethics Month Survey
Take the survey here: The State of Public Relations Ethics - Training, Readiness & Pressing Issues
The PRSA Board of Ethics and Professional Standards together with the Arthur W. Page Center is sponsoring survey research with PRSA members to better understand public relations executives’ readiness to respond to ethical issues presented in the workplace, and we need your support.
The survey should take no more than 15 minutes to complete. To encourage participation, a drawing for four $50 gift cards will be offered.
The survey includes questions to determine how familiar PRSA members are with various ethics resources provided to members, their perceptions of preparedness to provide ethics counsel, what types of ethics training members have received, their involvement in promoting their employers’ ethics programs and what they perceive as the most pressing ethical concerns facing practitioners today. The questions are based on findings from previous qualitative and quantitative research conducted by scholars related to public relations ethics.
PRSA will share the findings of the study with members upon completion of the study and the results will be submitted to a journal for publication.
PRSAY Blog Posts
Various authors including Kathy Barbour (2015 PRSA National Chair), George Johnson (BEPS Chair), Marlene Neill, Kirk Hazlett and Deb Silverman will feature articles and blog posts discussing ethical challenges and best practices.
(hashtag #PRethics; All times Eastern)
Sept. 1: 3 p.m. w. Ragan.com (@RaganComms)
Sept. 8: 9 p.m. w. PRSSA (@PRSSANational)
Sept. 15: 9 p.m. w. PR Student Chat (@PRStudChat)
Sept. 16: 9 p.m. w. PRSA New Pros (@PRSANewPros)
Sept. 17: 8 p.m. w. AEJMC-PR Division (@AEJMC_PRD)
Sept. 30: 3 p.m. PRSA & SPJ (@SPJ_Tweets)
“Ethical Public Relations: Everyday Expectations”
Thursday, Sept. 24 at 3 p.m. EDT
To register, click here (free for PRSA & PRSSA members).
As public relations professionals, we are expected to conduct our affairs openly and honestly, and in the best interest of those who are impacted by the actions of our clients or employer. But how are our actions perceived by those publics, and how do we address those perceptions and meet expectations?
Join us for this lively webinar as we discuss the challenges that we face each day as professional communicators. Panelists representing corporate, agency and association clients will offer insights gained on the front lines of public relations practice.
Kirk Hazlett, APR, Fellow PRSA, Associate Professor, Communication/Public Relations, Curry College; Member, PRSA Board of Ethics & Professional Standards
Emmanuel Tchividjian, Senior Vice President and Ethics Officer, Ruder Finn
Jennifer Ortiz, Vice President, Marketing and Communications, Ethics and Compliance Initiative
Marlene Neill, APR, PhD, Assistant Professor, Department of Journalism, Public Relations & New Media, Baylor University; Member, PRSA Board of Ethics & Professional Standards
Ethics Quiz & App
Test your PR ethics knowledge by taking the PRSA Ethics Quotient (EQ) Quiz!
There are mobile business apps designed to make users more productive, more organized and more collaborative, and there is also an app to help guide public relations professionals in making ethical decisions. Ethical decision-making has never been easier thanks to PRSA taking the Code of Ethics (Code) mobile.
PRSA, in partnership with MSLGROUP, brought the Code to the palm of your hand. The PRSA Ethics app is available for free in Google Android Market and Apple’s App Store and can be accessed from iPhone, iPad and Android devices.
Ethics Essential Ingredients
To help reinforce that ideas presented during "Ethics Month" and remind you of the importance of Ethics Every Day the print/cut/fold poster is being offered again this year by BEPS. This resource is designed to remind practitioners to focus on ethics in the face of ever-changing public relations environments. Click here to print a small copy or here for the full-size version.