Wednesday, May 11

Noon–8 p.m.
6–8 p.m.
Welcome Reception
Kick off the conference by getting reacquainted with colleagues from around the country and meeting new ones over drinks and appetizers in the Atrium at the Dallas Marriott at City Center.

Thursday, May 12

8 a.m.–5 p.m. Registration 
8–9 a.m.Breakfast 
9–9:45 a.m. Opening Keynote 
“You Have the Power to Transform Employee Communication (and It's Easier Than You Think)” 
Alison Davis, CEO, Davis & Company
10–10:45 a.m.Breakout Sessions: Set 1
“The Road to J.D. Power Number Eight”  
Hillary S. U, communications specialist, Alaska Airlines
Julie Bailey, communications manager, Alaska Airlines
“Thinking Outside the Inbox: Reaching Employees With Creative Communication”  
Randy D. Berger, communications coordinator, CoxHealth
11–11:45 a.m.Breakout Sessions: Set 2
“A Preview of Emerging Internal Communication Standards”  
Julie S. O'Neil, Ph.D., associate professor, Texas Christian University
“Getting to the Heart of Employee Engagement”  
Les L. Landes, APR, president, Landes & Associates 
11:45 a.m.–12:45 p.m.Networking Luncheon 
12:45–1:30 p.m.Luncheon Keynote 
 “Connecting With Employees in a Digital Era” 
Ally Bunin, assistant vice president, organizational communications, Northwell Health
1:45–2:15 p.m.Breakout Sessions: Set 3
“Superheroes of Change: How Topgolf Evolved Its Company Culture”  
Adrienne Chance, director, corporate communications, Topgolf
 “(Don't) Take Me to Your Leader: Enterprise Social Is Not for Robots”  
Carrie Basham Young, principal, Talk Social To Me
2:30–3 p.m.Breakout Sessions: Set 4
“Help the Leaders You Work With Be More Authentic”  
David Grossman, APR, Fellow PRSA, CEO, The Grossman Group
“Successful Communication Starts With Listening: How to Use Research and Measurement to Create a Communications Plan That Works” 
Cindy Crescenzo, president, Crescenzo Communications, Inc.
3:15–3:45 p.m.Breakout Sessions: Set 5
“We’re Not What You’d Expect: Modernizing Government for the New Millennium” 
Lise Harwin, APR, internal communications manager, Port of Portland
“Ready, Set, Action, Fun: Get Your Executives and Employees in Front of the Camera”  
Debbie Litwak, vice president, communications, Glazer's
4–4:45 p.m.General Session 
“Creating Breakthrough Employee Content in the Era of Pizza Rat” 
Christopher Hannegan, executive vice president and global co-lead, employee engagement, Edelman 

Friday, May 13

7:30 a.m.–12:30 p.m.Registration 
7:30–8:30 a.m.Breakfast 
8–8:45 a.m.Breakfast Keynote 
“How to Get Leaders to Listen to Us” 
Angela Sinickas, CEO, Sinickas Communications, Inc.
9–9:45 a.m.General Session 
“Video Killed the Writing Star” 
Steven Handmaker, chief marketing officer, Assurance
10–10:30 a.m.Breakout Sessions: Set 6
“Connectors: Using Employees for Grassroots Engagement” 
Elisabeth Wang, ACHE, executive director, communications and public relations, Piedmont Healthcare
“Making an Impact: 007’s Techniques for Employee Engagement” 
Paula L. Pedene, APR, Fellow PRSA, owner, Pedene Public Relations
10:45–11:15 a.m.Breakout Sessions: Set 7 
“The Future of Technology in Internal Communications”  
Chuck Gose, founder and host, ICology 
“Generating Excitement and Buy-in for a New Brand”  
Irene Clark, senior manager, internal communications, Dallas Fort Worth International Airport
Mary Jo Polidore, vice president, corporate communications, Dallas Fort Worth International Airport
11:30 a.m.–12:15 p.m.Closing Keynote 
“Seven Ways to Make Sure You Are Relevant Five Years From Now” 
Steve Crescenzo, CEO, Crescenzo Communications
12:15–12:30 p.m. Closing Remarks