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PRSA 2016 Counselors Academy Conference

Your Agency Is Not an Island: Listen, Learn and Network With Agency Leaders on the Stunning Island of Puerto Rico

May 1–3 | Puerto Rico

Monday, May 2 | 11:15 a.m.–12:15 p.m. | Breakout Sessions: Set II

“The Future of PR Agencies: It’s Not Content. It’s Relationships.”

While many PR firms recast themselves as integrated or content marketers, one of Canada’s largest independent agencies is bucking the trend. Drawing on research from 30 countries, speaker Daniel Tisch argues for a new vision of relationships as an agency’s higher ground.


Daniel P. Tisch, APR, Fellow CPRS, president, Argyle Communications