May 26–28 | Grand Floridian Resort & Spa, Orlando
Thursday, May 8
Breakout Sessions: Set I
When faced with a rapidly-spreading public health disaster, such as an infectious disease outbreak, public relations professionals need an effective communications toolkit to use at all phases of the crisis. In this session, PR professionals at the University of Georgia’s Center for Health Risk Communication who worked with the Centers for Disease Control and Prevention to respond to a 2012 fungal meningitis incident will provide insight and practical suggestions.
Learn the four steps that foster effective notification to the public and patients, combining consumer research with partnerships among health care providers and professional organizations to facilitate rapid dissemination of health guidance and medical treatment. Attendees will learn about strategies and tactics involving media outreach and social media that advance public understanding and elicit an appropriate response.
Glen Nowak, professor and director, Center for Health and Risk Communication, University of Georgia
Abbigail Tumpey, associate director for communication science, Centers for Disease Control and Prevention