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PRSA 2017 Health Academy Conference

May 26–28 | Grand Floridian Resort & Spa, Orlando

Friday, May 9
10:30–11:45 a.m.
Breakout Sessions: Set IV

“Once Upon a Niche: Using Storytelling to Build Online Health Care Communities”

Being successful in today’s health care marketplace means abandoning one-size-fits-all content and providing value-added information for highly-niched online communities. It requires developing meaningful, engaging news and information that satisfies the specific health issues and interests of your targeted communities.
Learn how to successfully connect to an online community through social media by applying the essentials of good storytelling, such as reciprocity, listening, sharing, commonality and shared values. This session will explore how to make your existing Facebook and Instagram platforms more engaging by encouraging discussion and fostering community through online video and long-form blog posts.
Daniel S. Dunlop, president and CEO, Jennings Health
Marie Gross, vice president, business development, Signature Healthcare Brockton Hospital

Register now!