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PRSA 2017 Health Academy Conference

May 26–28 | Grand Floridian Resort & Spa, Orlando

Friday, May 9
1:45–3:15 p.m.
Breakout Sessions: Set V

“Health Care Crisis Communications in a Digital Age”

In October 1982, Tylenol, the leading OTC painkiller in the United States at the time, faced a crisis when seven people in Chicago died after taking Extra-Strength Tylenol capsules. Cyanide had been added to the capsules and Johnson & Johnson (J&J), makers of Tylenol, quickly pulled about 31 million bottles of the product off the shelves at a loss of more than $100 million.
How would the response by J&J fare in today’s social media world? Would the traditional tactics that worked then also work now? Andy Gilman, who helped J&J with its initial response to the tampering crisis, provides a unique perspective into how companies and organizations have adapted to health care crises using digital and social media tools. This interactive session will teach participants how to improve their decision-making skills when faced with a crisis, what key facts and issues need to be identified before an action plan can be put into place, and who needs to be on the team. In addition, attendees will be introduced to CommCore’s “strategic wheel,” a technique to select channels for crisis monitoring and communication.

Andrew D. Gilman, president and CEO, CommCore Consulting Group
Roger Conner, president, Conner Communications

Register now!