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PRSA 2017 Health Academy Conference

May 26–28 | Grand Floridian Resort & Spa, Orlando

Friday, May 9
9–10:15 a.m.
Breakfast Keynote Presentation

"The New Rules of Marketing and PR"

The Web has profoundly changed the rules of marketing and PR. Smart communicators now connect with consumers through content-rich websites, blogs, YouTube videos, e-books and other online media.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Keynote speaker David Meerman Scott will discuss how scale and media buying power are no longer a decisive advantage — what counts today is speed and agility. Learn how to seize opportunities, open new channels and grow your brand. 

David Meerman Scott is a marketing strategist; best-selling author of eight books, including three international best-sellers; adviser to emerging companies; and a professional speaker on topics including marketing, leadership and social media. He's also an internationalist, having delivered presentations in 39 countries on six continents.

David’s book "The New Rules of Marketing & PR" opened people’s eyes to the new realities of marketing and public relations on the Web. An international best-seller published in 26 languages from Bulgarian to Vietnamese, "New Rules," with more than 300,000 copies in print, is a modern business classic. He is also the author of "Real-Time Marketing & PR," now in its second edition, "Newsjacking" and the hit book "Marketing Lessons from the Grateful Dead" (written with co-author Brian Halligan, CEO of HubSpot).

He is a recovering corporate communications vice president for two publicly-traded U.S. companies, and was Asia marketing director for Knight-Ridder, which was one of the world’s largest information companies at the time. David serves as an adviser to emerging companies, including HubSpot, Libboo, GrabCAD, VisibleGains, ExpertFile, GutCheck and Newstex, as well as nonprofits, including HeadCount and the Grateful Dead Archive at the University of California, Santa Cruz.

Check out David’s blog at WebInkNow.com, follow him on Twitter (@dmscott) and download his book "World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories," now completely free as a PDF at WorldWideRave.com (no registration required), and on Kindle, iPad, Nook and Kobo ebook readers.

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